✓Researh, observe your competitorsand their brand positioning
✓Trust a profesional thought their industry experience and vast knowledge
✓Keep it simple, crisp and clear communication

✗ Ignore Feedback. Instead: ✓ Circulate ideas and let others speak their minds
✗ Using Clipart images are already used by many othersfor ramdom applications
✗ Never Mimic. Instead: ✓ Keep in mind that new logos should get its own place in the market