Did you know that a product’s color influences 60 to 80 percent of a customer’s purchasing decision? Think about it, and you’ll realize it’s true

1. True Colors

What Your Logo & Website Colors Say About Your Brand.


2. The Psychology of Color

Similar to color emotion guide, this infographic by Tech King shows how different primary and secondary colors affect visual perception and the scenarios where a particular color fits in.


3. Celebrate Color

Pantone Traces 50 Years Of Color History



4. How Colors Influence People

The Psychology Of Color In Business Marketing




5. A Color Selection Guide for Designers

Psychology of Color Guide for Graphic Designers using the most common color wheel.