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Created by vayumedia.com
Source: http://www.vayumedia.com/The-SEO-Puzzle.php
ON PAGE CONTENT
- Quality Content: The key to a successful website is unique and relevant content
- Keyword Research: Analyze and choose the appropriate keywords for your site.
- Keyword Usage: Do your website pages use the words & phrases you want to be found for?
- Keyword Density: Proper saturation of keywords being optimized for
- Engagement: Site Analytics- CTR, Bounce Rate, Time on Page, Time on Site, Total Pages Visited
- Freshness of Content- Revise and Refresh content often
IS YOUR SITE EASY FOR THE SEARCH ENGINES TO READ?
- Crawlability
- URL Structure
- Meta Tags: use the proper description for all pages
- Title Tags: use a unique and relevant title for each page
- H1: use relevant and structured headings throughout the website
- IMG: make use of alt description tags for images
- SITE MAP: Keep a xml copy of your site map on your server and submit it search engine.(google, bing,yahoo)
WEBSITE ARCHITECTURE
Google does not rank websites, they rank pages.
- Each Category and product should have its own page
- Consider the site hierarchy
- Use Breadcrumb links
- Title Tags: use a unique and relevant title for each page
- Website Speed
Off Page Factors
CONTENT, CONTENT, CONTENT
Links
- Link Relevancy: Create high quality back links directing to your website
- Anchor Text Links : Do links pointing to your pages use the appropriate keywords?
- Link Quantity : The more high quality & relevant links pointing to your site the better
- Link Quality: Link from only high quality relevant websites
- Anchor Text Links
- Press Releases
- Optimized Videos
- Articles
- Social Posts
- Photos
- Blog Posts
- Forum Comments
- Online Directories
- Consumer Reviews
SOCIAL FACTORS
- Social Sentiment
- Facebook Likes: Bing uses Facebook likes as a ranking signal for logged in users
- Facebook Shares- How often are your posts shared?
- Google+ Plus 1’s : Google says it is working on using +1’s as ranking signals
- Twitter Followers : Tweets help Google index content faster
- Twitter ReTweets – How often are your posts retweeted?
- YouTube
- Social Authority- What is your social authority on the web
- Social Authority of your fans/ friends/ followers/ connections
- Blog regularly: Include unique and relevant content
- Social Forums: Engage in relevant social forums
- Online Directories: Complete profile on online directory sites
- RSS Feeds
REPUTATION MANAGEMENT
- Website Reputation: What other are saying about your business
- Review Sites: Google Reviews, City Search, Yelp
- Trust : Trust from users and search engines is imperative for long term-success
- Domain Age- How long has your site been online?
- Domain Authority: Strength of your website
- Page Authority: Strength of your internal pages
PERSONAL PREFERENCE
- Location of searcher
- Personal settings of searcher
- Search History of searcher
- Page Authority: Strength of your internal pages