by esteesoto | Aug 27, 2015 | Infographics, Resources Blog, Tarot Cards
✓ Define your target audience Age range, income level, gender, education level, occupation, type of business, type of industry, revenue… ✓ Identify challenges What is your target struggling with? ✓ Focus on content Set your content and social post...
by esteesoto | Aug 21, 2015 | Infographics, Resources Blog
Did you know that a product’s color influences 60 to 80 percent of a customer’s purchasing decision? Think about it, and you’ll realize it’s true 1. True Colors What Your Logo & Website Colors Say About Your Brand. 2. The Psychology of Color Similar to color...
by esteesoto | Aug 4, 2015 | Infographics, Resources Blog
Designing a Facebook Cover? is all about Pixels! ✓851 Pixels Width includes 1px transparent gray border that Facebook overlays on the left and right edges ✓315 Pixels Height includes 1px transparent gray border that Facebook overlays on the bottom edge and...
by esteesoto | Aug 1, 2015 | Infographics, Resources Blog
About dimensions: ✓Portarit Orientation16% hotizontal and only 3% square ✓Widths of 600-1200px20% 600-700px | 15% uses 800-1100px | 3%110-1200px ✓Heights greater than 500012% 1000-1200px | 15% 1500-2000px | 22% +5000px ✓Use 1:4 as width to height ratio...
by esteesoto | Jul 23, 2015 | Infographics, Resources Blog
Do: ✓Researh, observe your competitorsand their brand positioning ✓Trust a profesional thought their industry experience and vast knowledge ✓Keep it simple, crisp and clear communication Donts: ✗ Ignore Feedback. Instead: ✓ Circulate ideas and let others speak...